Foodcraft forms partnership with noon Daily in time for Eid

Foodcraft forms partnership with noon Daily in time for Eid

Written by: Kim Tormey

Published: May 10, 2021

Foodcraft, established in April 2020, by Emirates Flight Catering, has joined forces with noon Daily,’s dedicated grocery platform, to further their delivery reach in time for Eid.

Foodcraft is an online food delivery service, tailor-made for in-home consumption. Foodcraft offers a wide range of products of ready to heat frozen meals, meal kits and freshly baked goods, created by world-class chefs from around the globe, all at affordable prices. All products are made in house at the state-of-the-art Emirates Flight Catering facilities, using the freshest ingredients and following the highest international food safety and control standards.

In preparation for Eid, Foodcraft are releasing a new range of delicious meals with the convenience of online ordering, home delivery and cooking preparation of the frozen meals, allowing more time for families to concentrate on celebrating together. The Eid menu includes; Lamb Mansaf (the national dish of Jordan) and the Lebanese Fasolia (beef and green bean stew with vermicelli rice) along with modern twists to some of Foodcraft’s most popular products. There is something for everyone. For expats missing a taste of home, Foodcraft offers a range of global favourites including freshly baked scones with clotted cream and jam, almond croissants, traditional Australian pies and many more.

Launched in April 2020, noon Daily is already a well-established and fast-growing grocery marketplace, providing same-day and next day delivery of fresh groceries, and is recognized for providing convenience, trust and reliability for customers throughout the UAE. Noon Daily is available via the noon app - customers simply need to click the green toggle at the top of the screen to access thousands of grocery items. 

The partnership with noon Daily is a big step in the growth of Foodcraft. Online orders have increased significantly since noon Daily has taken over the delivery logistics and has allowed Foodcraft to concentrate on what they do best, creating delicious and affordable products for families to enjoy at home.

Since operations began, Foodcraft has delivered over 50,000 products to more than 5,000 homes across the UAE. Foodcraft currently stocks 96 items on noon Daily, all available with next-day delivery across the UAE.

Daniel Wells, Vice President -Commercial at Emirates Flight Catering, said: We’re extremely excited about our partnership with noon Daily. Foodcraft will provide a diverse range of easy to cook, delicious and convenient products and the logistical strength of noon Daily will increase our reach across the region. We look forward to expanding our network further across the GCC soon.  

Raman Kumar, SVP Operations, noon, said of the partnership: Helping local businesses to scale their brand and reach more customers is core to noon’s mission. We are delighted to support Foodcraft’s growth through this partnership with noon Daily, and excited to be able to offer our customers an even wider range of grocery products.